WhatsApp usage purposes in Sweden 2019

Published by Laura Ceci, Aug 25, 2023
The most common purpose among Swedes for using WhatsApp in 2019 was to keep in touch with friends and family. In fact, 91 percent of the respondents to a survey reported to have used the social media platform for this reason. Five percent used it for entertainment.

Purposes of WhatsApp usage in Sweden in 2019

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Release date

October 2019

Region

Sweden

Survey time period

Q3 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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